Executive Director, Outdoor Industry Association
Lise serves as the executive director of Outdoor Industry Association (OIA), the trade group that represents 1,300 retailers, manufacturers, suppliers and other businesses in the outdoor recreation industry. Prior to her leadership of OIA, Lise served as the executive director of the Outdoor Foundation, OIA’s charitable arm that works to inspire the outdoor habit through community investments and research. Lise previously served as the National Park Foundation’s second-in-command. She played a primary role in managing the organization and in helping the foundation in its initiatives to ensure the strongest second century possible for America’s national parks, including fundraising toward the $350 million Centennial Campaign for America’s National Parks.
In the 1990s, Lise helped establish the Great Outdoors Colorado (GOCO) Trust Fund– a constitutionally chartered public fund–and later served as the executive director, shepherding more than $600 million in investments for the protection of 1 million acres of land for people and wildlife, transforming school playgrounds into green and inviting nature play spaces, constructing community parks, protecting 1000 miles of river corridor, and building 900 miles of trails. Under Lise’s leadership, GOCO launched a first-of-its-kind collective impact model for engaging diverse youth and community organizations in making the outdoors come alive for children—from their backyards to the backcountry.
Lise began her career in natural resources as a field biologist in the Maasai Mara National Reserve in Kenya and held positions with the Colorado Conservation Trust, California Department of Fish and Game, the U.S. Department of the Interior as a presidential management fellow, the National Audubon Society, and the National Association of State Foresters. She has degrees from the Yale School of Forestry and Environmental Studies and St. Lawrence University. Lise is a board member of the Resources Legacy Fund, Land Trust Alliance, and Global Dental Relief and serves on the advisory committee for the Salazar Center for North American Conservation.