Fall '21 Building Outdoor Communities Digital workshop
NOTE: the Workshop took place on 10/13 + 10/14, 2021; high-definition recordings are available.
2021 Building Outdoor Communities Digital Workshop Overview
This workshop was all about building outdoor communities to meet our shared moment, with a focus on economic recovery and resilience, inclusive access for all communities, and place-based culture creation. Guided sessions and a supportive workspace were provided for addressing the shared needs and opportunities brought forth throughout this pair of half-day trainings.
In partnership with the Outdoor Recreation Roundtable and our workshop sponsor, the NC Outdoor Recreation Industry Office, the Building Outdoor Communities workshop featured leading voices on the ins and outs of building a sustainable, dynamic outdoor recreation economy that benefits local communities and visitors alike. The session connected attendees with leaders and doers from both our own region and around the country to identify communities’ top action areas and get hands-on with valuable tools and expert facilitators to help build strong and lasting partnerships and tell community-driven stories that attract funding and get things done.
Through this session, participants were able to:
- Understand the importance and impact of the outdoor industry on rural and urban communities, with data and talking points to be the best salespeople themselves
- Leave with understanding of existing public and private resources to execute plans
- Get connected with key resources, models, and leaders to have the tools and network they need to succeed
- Hear from communities around the country about their successes and challenges thus far in developing economies around outdoor recreation
Key WORKSHOP DETAILS
This workshop was held as a pair of half-day afternoon digital-only trainings on October 13th and 14th, 2021.
The cost to access high-definition recordings is $25; all currently registered attendees of the Outdoor Economy Conference (which has been postponed to April 4-7, 2022) get a complimentary workshop registration as part of their conference attendee registration.
If you are a currently registered Conference attendee and are having trouble finding your discount code, please search for an email from Noah Wilson ([email protected]) sent on 9/15/21.
Agenda and Session Details
Wednesday, October 13
- 12:00pm EST | Opening Welcome & Acknowledgements
- 12:10pm | Keynote Presentation – ORR Rural Economic Development Toolkit
- Chris Perkins, Outdoor Recreation Roundtable (ORR)
- 1:00pm | Building Outdoor Communities Session #1: Building Strong Community Engagement and Partnerships for Success
- Community Spark – Tyler Ray, Granite Backcountry Alliance, New Hampshire
- Community Engagement – Elizabeth Juarros, Education Director, Hermits Peak Watershed Alliance, NM
- Public-Public Partnerships— Toby Bloom, US Forest Service Travel, Tourism, & Intrepretation Program
- 2:00pm | Reflection & Stretch Break
- 2:10pm | Building Outdoor Communities Session #2: Building Resilient Outdoor Recreation Communities
- Katie Allen, Appalachian Trail Conservancy
- 3:00pm | Building Outdoor Communities Session 3: Not Being Everything to Everyone – Building Consistent Messaging and Brand
- Jim Glover – Once A Day Marketing
- Andy Williamson – WNC: Made By Mountains
- 3:50pm | Final Acknowledgements and Wrap-Up
Thursday, October 14
- 12:00pm EST | Opening Welcome & Reflection
- 12:10pm | Building Outdoor Communities Session #4: Building a Destination Stewardship Roadmap
- Bobby Chappell, Tourism Impact Services
- 1:15pm | Building Outdoor Communities Session #5: Funding Your Outdoor Economic Development Plan
- Arthur Salido, Amanda Whitaker, and Gary Warner – Withers Ravenel
- 2:30pm | Reflection & Stretch Break
- 2:35pm | Building Outdoor Communities Session #6: Doing the Work: Key Pathways and New Tools for Outdoor-Driven Economic Development
- Amy Allison – NC Outdoor Recreation Industry Office
- Andy Williamson – Growing Outdoors Partnership
- Noah Wilson – Mountain BizWorks
- 3:50pm | Final Acknowledgements and Wrap-Up
We are tremendously honored by all the positive feedback from October’s workshop, and to help you build a thriving outdoor community. If you have any questions about the workshop, please feel free to email Andy Williamson ([email protected]) or Noah Wilson ([email protected])
4th Annual Conference Tracks: "Stewards of Opportunity"
venue and rooming info
harrah's cherokee conference center
777 Casino Dr. Cherokee, NC 28719